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Ford Fiesta Pricier By Upto Rs. 1 Lakhs in India

Snapshot: The current sticker price for Ford Fiesta Ambiente, Trend & Titanium trims are Rs. 8.50 lakhs, Rs. 9.40 lakhs and Rs. 10.19 lakhs (Ex. Showroom, Delhi)

Recently, every automajor implemented the price hike across its entire vehicle line-up, owing to the government's decision to discontinue the lower excise duty and ending the benefits. Several industry biggies such as Maruti, Hyundai, and Honda increased the prices of their respective mid-sized sedan Ciaz, Verna and City by approx. Rs. 30000-50000. But in quite an atrocious move, Ford India, even without intimating anyone, has hiked the prices of Fiesta sedan by Rs. 80000-90000.

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Currently, Ford India offers Fiesta in three trims - Ambiente, Trend and Titanium. The prices of these trims have been dearer by Rs. 81,000, Rs. 85,000 and Rs. 90,000 and the current sticker price for Fiesta for these trims is Rs. 8.50 lakhs, Rs. 9.40 lakhs and Rs. 10.19 lakhs (Ex. Showroom, Delhi), respectively. Ford Fiesta has a general waiting period of over 3 months in the financial capital of the country - Mumbai - for any variant. However, it's not because of immense demand but due to the lower allotments for the Indian market by the company. Ford India is focused more towards exporting it to various international markets rather than concerning about the domestic market.

The combined sale of Fiesta and Classic is a paltry 500 units on average per month. On the other hand, the segmnt leader Honda City sells around 5000 units per month ever since its launch in January 2014, except for one month when its production was stalled for making way for Mobilio MPV. The company appears be confused about its Indian operations at the moment and is solely relying on the EcoSport to drive in the profits.

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