Ford India has announced the return of ‘Midnight Surprise’ mega sales campaign from December 7 to December 9 in the country. This campaign offers buyers assured gifts totalling Rs 11 Crores. All customers booking a Ford car during the three-day period will get a scratch card, entitling them for assured gifts on delivery of their cars within this month. The company dealerships across the country will remain open from 9 AM until midnight, making it more convenient for customers to test drive and book their favourite car.
“Buying a Ford vehicle is always special, thanks to the value, features and safety on offer in each of them,” said Vinay Raina, executive director – Marketing, Sales and Service at Ford India. “With the Midnight Surprise, we have made owning a Ford vehicle even more rewarding and look forward to welcoming many new members to the Ford family.” The gift on bookings made during Midnight Surprise includes LED TVs, washing machines, home theatre systems, microwave ovens to latest generation iPad, iPhone X, gold gift voucher worth Rs 100,000 and holiday vouchers including a seven-day, six-night trip to Paris. Winner of the bumper prize will be announced on January 22, 2019.
The offer will be valid on Ford’s entire portfolio which comprises of Ford Figo, New Ford Aspire, Ford Freestyle, Ford EcoSport, Ford Endeavour. Customers who take deliveries of their Ford cars in December will automatically qualify for a lucky draw with a brand new Ford Figo as the bumper prize. Meanwhile, in other news, the American automaker recently signed an agreement with the home-grown automaker Mahindra over the sharing of engines and connected car solutions. As part of the agreement, Mahindra will develop a low-displacement petrol engine, which will be used in Ford cars from 2020. The companies will also jointly develop a telematics control unit, which will be used by both in their respective vehicles.