Ford India has expanded the availability of its Genuine Service parts with the appointment of VST Ford Spares as exclusive distributor in Karnataka. Being located at 80/A2, 1st Main, 3rd Cross, Industrial Suburb, II stage, Yaswanthpura Bangalore, VST Ford Spares will reach out to retailer and independent repair shops across the state of Karnataka. Continuing to enhance the ownership experience, Ford plans to expand the retail distribution of Ford Genuine parts to Kerala, Maharashtra, and East of India in the next phase.
“Be it a multi-brand workshop or your trusted mechanic, Ford customers in Karnataka will now be able to experience the safety and quality of Ford Genuine parts even outside of our trusted dealership network,” said Anurag Mehrotra, executive director, sales, service and marketing, Ford India. “With continued expansion of our retail distribution network, we are ensuring quality, reliability and convenience for our consumers so that they get a world-class ownership experience.” Alongside expansion in the retail distribution of Ford Genuine Service Parts, some other key initiatives undertaken by Ford in ensuring customer convenience include: Sub Assembly Levels for Repairs, Localization & Competitive Parts Pricing, Ford’s Happy Pockets Service, and Ford Vehicle Personalisation Centre.
The ‘Sub Assembly Levels for Repairs’ enables a substantial saving in the overall ownership costs by breaking up an auto part into sub-components. Ford’s latest offering Figo Aspire offers unparalleled ownership experience with close to 850 parts available under sub assembly. Under localization & competitive parts pricing, Ford has worked with supplier base to attain increased levels of localization on the products, thereby achieving competitive price points while maintaining high quality. Under Happy Pockets Service, the company allows car owners to avail and experience Ford’s quality service starting at just Rs. 2,199. And, as everyone knows, Ford's vehicle personalisation centre provides customized vehicle personalisation options to customers to make their Ford cars look ‘distinctly theirs’. Ford is the first auto maker to bring customization to the mass market. Such options are usually restricted to high-end luxury cars. The option is currently available on Ford EcoSport.