Ford India rolled out One-Millionth car to its customer in India. To commemorate the milestone as a part of company’s Feels Like Family promise, Ford India’s president and managing director, Anurag Mehrotra welcomed Nikhil Kakkar from New Delhi, the company’s millionth Indian customer at Dwarka Ford and delivered Ford Freestyle. Since its inception in 1998, Ford has invested more than US$ 2 billion and remains committed to building a sustainable and profitable business in India.
Speaking on this, Anurag Mehrotra, president & managing director, Ford India said,“We are proud and excited to reach One million customers in India and remain indebted to our customers for their faith and trust. Our unrelenting focus on India strategic pillars - Strong Brand, Right Products, Competitive Cost and Effective Scale – continue to ensure that we grow faster than the industry & bring more customers to the Ford family.”
Apart from that, Ford has introduced many pioneering initiatives such as Service Price Promise, which allows customers to calculate the vehicles’ periodic maintenance costs even before booking the service at the dealership. Currently, it has more than 465 sales and service outlets in 267 cities across the country. To strengthen customer convenience, Ford has appointed Retail distributors to sell Ford Genuine parts across the country. The retail distribution has led to Ford Genuine parts today being available across 3,500 touchpoints out of which 2000 are independent repair shops.
Currently, Ford’s product line-up includes Figo hatchback and Aspire compact sedan, Freestyle and SUVs like EcoSport & Endeavour. Not to forget, the iconic muscle it has – Mustang.