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Ford India to Spend Rs. 200 Crores on New Marketing Campaign

Ford India to Spend Rs. 200 Crores on New Marketing Campaign

Snapshot: The new campaign would be intended towards new car buyers to enhance belief in Ford products.

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Ford India would spend Rs. 200 Crores to promote after-sales and service quality under a new campaign, reports ET Auto. The new campaign would be intended towards new car buyers to enhance belief in Ford products. Recently, the EcoSport was ousted from the list of 5 top-selling UVs in the country, which is a subject of serious concern for the American automaker. Even the demand for the new-gen Figo and Figo Aspire has gradually succumbed, and the company is barely able to sell appreciable figures.

Check out the recently launched Ford EcoSport Black Edition

Ford India, with all guns blazing, had announced new initiatives at its dealer outlets and service stations to aid on-ground delivery and consolidate customer relationships. Moreover, the company has offered a service price calculator on its official website to further strengthen the after-sales department. The existing Ford customers can also check the price of spare parts on the website. "The price promise allows customers to know the cost of periodic maintenance even before booking the service at a Ford dealership. It enables customers to carry a print out of the calculated web quote, ensuring complete trust and transparency in their service experience at any Ford dealership," Ford India spokesperson said.

Maruti Vitara Brezza has turned out to be a nightmare for the American automaker as it has consistently outsold the EcoSport in terms of sales. Even, the American automaker had to slash the price of EcoSport 1.2 Lakhs to counter the Vitara Brezza. Speaking of Ford Figo and Ford Figo Aspire, their sales numbers have been reduced to halves. Even at one stage, the company had to suspend the production of both these models for a week in March at its Sanand production facility in Gujrat. For those asking, Ford India sold a paltry 2,211 units of Figo hatch and Figo Aspire (combined) in April 2016. When contacted, Ford India spokesperson said: "Aligning with Ford's vision of 'Go Further', the new campaign encompasses the entire gamut of Ford portfolio of products and services, promising trust and transparency as experienced being part of a family."

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