Ford India is celebrating Ford EcoSport's 200,000 units sale milestone in grand style as the company is offering assured gifts up to Rs. 5 crore across its dealerships in the country. Individuals booking the EcoSport have a chance to win gifts such as LED TVs, refrigerators, washing machines, microwave and ovens worth upto Rs. 5 crore under the EcoSport 200,000 Fest that starts from today and ends on August 23, 2015.
Rahul Gautam, Vice President, Marketing, Ford India, said, "Ford EcoSport, since its launch, has been appreciated for its stunning design, innovative technology and compelling value proposition and we would like to thank our customers for their patronage. Ford EcoSport created the compact SUV segment and continued to dominate the market owing to its unmatched value and ownership experience. The Ford EcoSport 200,000 Fest celebrates the inherent strengths of our compact SUV and gives more people a chance to own this great Ford product." Just so you know, Ford EcoSport is currently the only sub 4-meter SUV available in India, while being offered in both petrol and diesel fuel trims.
Ford India achieved the feat of selling 200,000 EcoSport SUVs in domestic wholesales and exports combined within two years of its introduction in India on August 5, 2015. Moreover, out of the total 200,000 units sold, around 112,000 are running on Indian roads. It has been the best-seller for the company since its launch and even now it's charm among buyers hasn't faded at all. Just so you know, within one month of its launch in India in 2013, it had registered over 60,000 bookings and the waiting period touched 7 months mark at some places. Ford EcoSport topped global automotive consulting firm J.D. Power’s Initial Quality Study (IQS) for 2014 in the SUV segment, while securing more than 30 prestigious industry accolades within a year of its launch.