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Ford Motor Company Presents Updated SYNC 3 Technology

Snapshot: SYNC 3 begins arriving on new vehicles next year and 2015 Everest (Endeavour) might be the first India-bound vehicle to feature it.

Ford Motor Company has introduced a new communications and entertainment system in form of SYNC 3, which is faster, more intuitive and easier to use with enhanced response to driver commands. SYNC 3 begins arriving on new vehicles in 2015. In India, currently, Ford EcoSport comes loaded with SYNC technology and the new Everest (Endeavour) expected to arrive by the mid 2015 would also feature the SYNC Technology, albeit with updated version.

SYNC 3’s more conversational voice recognition technology, a more smartphone-like touch screen and easy-to-read graphics will help millions of drivers connect with their lives and control their smartphone while on the road. The next-generation system builds on the capability of SYNC technology already in more than 10 million SYNC-equipped vehicles on the road globally. “Ford is delivering an easier way for customers to stay connected,” said Raj Nair, Ford chief technical officer and group vice president, Global Product Development. “SYNC 3 is another step forward in delivering connectivity features customers most want, and they tell us this kind of technology is an important part of their decision to buy our vehicles.”

Although SYNC 3 is optimized for hands-free use, an all-new touch screen delivers an experience similar to a smartphone or tablet. Quicker response to touch as well as voice commands and smartphone-like gestures including pinch-to-zoom and swipe are central to SYNC 3, along with crisp, modern graphics. A bright background and large buttons with high-contrast fonts for daytime use help reduce screen washout in the sun. At night, the display automatically switches to a dark background to help reduce eye fatigue and minimize reflections on the windows. Ford took a customer-centric approach in developing SYNC 3, drawing on 22,000 customer comments and suggestions, plus insights gleaned from research clinics, market surveys and tech industry benchmarking. Ford was first to bring voice control to in-vehicle apps with AppLink, and the experience is further improved with SYNC 3.

“We considered all the modern smartphones and mobile operating systems and created something familiar but unique,” said Parrish Hanna, Ford global director of Human Machine Interface. SYNC 3 reduces on-screen complexity and prioritizes the control options customers use most. The home screen features three zone choices – Navigation, Audio and Phone. Tile-like icons dominate the screen, with a quick access function tray along the bottom making for a more straight-forward user experience. Phone contacts are searchable via a simple swipe of the finger to scroll through the alphabet. With “One Box Search,” SYNC 3 users can look up points of interest or enter addresses in much the same way they use an Internet search engine. With SYNC 3, simply saying “play ” prompts the system to play the desired song, artist, playlist or album; there is no need to identify the desired category. To switch back to a radio station, the user just says the name of the SiriusXM station or terrestrial radio station number.

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