Ford offering discounts across the range.
Some are in the form of cash discounts, some in the form of an exchange bonus.
Ford Endeavour available with up to Rs 2 lakh in benefits.
Ford is the latest manufacturer to announce discounts and benefits across its range to try and make its sales figures pick up amid the slump that the industry is in. Everything except the lone CBU is being offered at a discount.
A table with all the relevant discounts is given below.
Cash discount in Rs
Exchange bonus in Rs
30,000 (5,000 women’s discount)
Benefits worth Rs 2 lakh
The Figo, it’s a most affordable model, is being offered with a Rs 15,000 discount. The Aspire is being offered with a Rs 30,000 discount, but one can have a Rs 15,000 exchange bonus as well on it. The Freestyle has an identical set of figures, but the other way around: a discount of Rs 15,000 plus an exchange bonus of Rs 30,000. Another identical figure is the corporate discount offered on both, of Rs 4,000.
The EcoSport is being offered with a Rs 30,000 cash discount, and an additional discount of Rs 5,000 for women. There is also a corporate discount of Rs 5,000 available. The Endeavour is not being offered with any direct cash-related discount but is being offered with up to Rs 2 lakh worth benefits. There is also a lucky draw being held for customers who book cars, with assured gifts that include a 32 inch LED TV, refrigerator, washing machine, microwave oven, and a Rs 10,000 gift voucher.