While it was highly rumored that the American car maker, Ford, is going to launch its Eco sport in India on March 4th, the company has clarified that it is not Eco sport but a special edition of Figo that is going to be launched. This special edition will mark the celebration of Ford Figo’s third anniversary. The event is going to take place in New Delhi.
Ford Figo, being the 80 percent contributor of sales of Ford vehicles in India, was launched in 2010. Claiming to be one of the best in its kind, Figo created a fair number of customers soon after its launch. It has two variants of 1.2 liter petrol and 1.4 liter diesel, while the later is sought more for its good fuel economy.
Ford Figo has already undergone changes recently as per market requisites and this new special edition is also expected to have some. There are going to be some exterior changes like the front bumper, head and tail lights, new alloy wheels and the special edition badges. A touch screen audio system and satellite navigation are also expected in this limited edition. But there are not going to be any mechanical changes in the car. The limited special celebration edition will have the same petrol and diesel variant also.
The Ford Figo special edition is expected to add two new colours, bright yellow and kinetic blue. The car to be unveiled, is expected to cost more than the normal variant, but is also expected to have new features making it worthy to pay more.
It is commonly believed that Ford is planning to put on roads this edition as a move to beat its competitors. As with increasing competition in the hatchback segment, Ford hopes to prevent prospective customers from moving away to other brands, through this launch. It is also said that by unveiling Ford Figo special edition first, Ford is trying to raise the expectation on its much awaited SUV, the Eco sport, which is awaiting its first drive anytime soon. The response to Figo special can give a base to decide on the pricing of Eco Sport. Eco Sport is expected to be launched later this month.