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Ford unveils the Edge in Europe, coming to India 2015

Snapshot: Ford unveils all-new Edge, and the charismatic, spacious and smart SUV will come to India next year

Ford recently revealed the all-new Edge, a high tech smart utility vehicle that will go on sale across Europe for the first time in 2015, and is expected to come to India as well sometime next year.

The all-new Edge has been designed from the ground up to be visually athletic and to meet high expectations for quality in Europe and around the world. The Edge also will deliver advanced new technologies as the third chapter in Ford’s SUV expansion plan – joining the new Kuga medium-sized SUV and the all-new EcoSport small SUV.

“We are leveraging our One Ford portfolio to offer a broader range of products to our customers in Europe. This year we have already launched EcoSport, with new Mondeo and Focus on the way,” said Stephen Odell, president, Ford of Europe, Middle East and Africa. “Next year, we will launch all-new Edge, new Mustang for the first time in Europe – as well as our Vignale range.”

First launched in North America in 2007, the Edge helped reshape the industry’s definition of a traditional SUV, establishing the “crossover SUV” segment. Today, Edge is consistently a top-selling vehicle in the segment in North America – achieving record sales in 2013 – and is offered for sale in select markets in South America, Russia and eastern Asia, including China. It is expected to reach Indian shores late 2015.

With the all-new Edge, Ford in Europe will enter a new segment, offering customers a refined, technologically advanced and spacious SUV. Featuring a four-door, five-seat configuration and Ford’s intrinsic fun-to-drive DNA, all-new Edge will first go on sale in North America early next year, followed by Europe, South America and Asia Pacific later in 2015.

“All-new Edge will deliver more room for passengers than large competitor SUVs that cost considerably more. The styling and suite of comfort, convenience and safety technologies in Edge rival the premium offerings in Europe.” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. The all-new Edge will feature Adaptive Steering, which will make it easier to manoeuvre and more fun to drive, and introduces to Active Noise Cancellation technology and Front Split View Camera.

Adaptive Steering continually changes the steering ratio with vehicle speed, optimising the steering response in all conditions. At lower speeds, such as when pulling into a parking space or manoeuvring in tight quarters, the new system makes the vehicle more agile and easier to turn. At highway speeds, it enables Edge to react more smoothly and precisely to driver input. Ford’s Active Noise Cancellation system employs three microphones in the cabin and generates opposing sound waves directed through the audio system that enhance the overall engine sound and cabin ambiance.

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