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Fourth generation Toyota Prius goes official with bold design

Snapshot: Was it worth the wait?

Towards the end of last month, the brand new Prius was spotted without any sort of camouflage and now Toyota has made the official reveal of their highly anticipated fourth generation of the hybrid. It adopts a very bold design that take cues from the Mirai fuel cell hydrogen-powered vehicle and compared to the model it replaces it’s 60mm longer (at 4,540mm), 15mm wider (at 1,760mm) and sits 20mm (at 1,470mm) lower while the wheelbase has remained unchanged at 2,700mm.

This is actually the first model to ride on the brand new TNGA - Toyota New Global Architecture which promises to bring plenty of hardware improvements. In this case, the chassis of the new Prius is 60% more rigid which corroborated with a lower center of gravity and a lower positioning of the powertrain have increased the comfort and stability.

Fuel economy has jumped by a significant 10% while the thermal efficiency of the gasoline engine has been boosted by 40%. Toyota’s engineers have fitted the fourth-gen Prius with a new nickel metal hydride hybrid battery which has a more compact size and brings better durability and higher charging performances.

It utilizes an overhauled front suspension combined with a rear double wishbone configuration and has received a plethora of safety and assistance systems such as automatic high beam, pre-collision system, lane departure alert, dynamic radar cruise control and road sign detection, but the latter will be available only in Europe.

Customers will be able to order the new Toyota Prius with one of the seven colors available, including a fresh hue called “Hypersonic Red” while on the inside the layout is familiar, but appears to look more upscale with better materials all-around.

Toyota mentions their new Prius will hit the market before the year’s end in Japan, with other markets to follow shortly.

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