As football fever spreads across the globe with the kick off of the FIFA World Cup Brazil™, YouTube’s largest independent football channel Copa90, and FIFA World Cup™ Official Partner Hyundai, are offering football fans a series of free rides and ultimate city guides in a Hyundai ix35 in Brazil. Following the success of Maya’s World Cup City Guides, Hyundai and Copa90 have just launched a new series called ‘World Cup Taxi’ - launch film here.
World Cup Taxi is a tournament-long series where fans share their FIFA World Cup™football experiences with Copa90 personalities - Maya Jama and Tom Deacon. The duo will be travelling around Brazilian FIFA World Cup™ cities in a Hyundai ix35 taxi to discover the best fans, parties and football stories. And for fans looking to travel somewhere special during their time in Brazil - they can tweet @Copa90 with #WorldCupTaxi for a chance to grab a free ride. And there might just be a few famous faces in the back of the taxi too…
‘Maya’s World Cup City Guides’ is a video series of guides to all 12 FIFA World Cup™ host cities. Hyundai and Copa90 challenged model and presenter, Maya Jama, to visit all 12 match cities in just 32 days - the duration of the tournament. She was asked to get right into the heart of Brazil – its people, its culture, its passion, and why football means so much. The guides are now all available to view on the Copa90 YouTube channel.
Each guide delves deep into the sights and sounds of the host cities. From Rio de Janeiro to Manaus, they offer recommendations for eating, drinking, sleeping, dancing, playing football and even for football-themed haircuts! For those watching the games at home, the city guides offer a unique insight into what it’s like to be a football fan in Brazil and just why Brazilians are so in love with the beautiful game.