The Bajaj Dominar 400 is the flagship model from the home-grown automaker. The motorcycle was launched towards the end of last year and had very ambitious goals to go with. However, the company could only make average sales of 4,500 monthly and the goal of selling 10,000 units a month is still a long way to go.
The Head of the Business Development at Bajaj has said that the time taken by the Dominar 400 to take traction in the domestic market is expected as the company is new to segment and competes with the likes of established brands like the Royal Enfield. Almost half of the total number of the motorcycles is exported to countries like Latin America and Asean countries. The export to other countries will commence soon.
The Bajaj Dominar 400 borrows its engine from the KTM 390 Duke, albeit different state of tune.The 373.3 cc engine produces a maximum power of 35 bhp along with a peak torque of 35 Nm. The transmission duties are done by a 6-speed transmission gearbox with slipper clutch.
Bajaj Auto presently has a market share of 17% (by the end of the second quarter of 2017). The company is aiming at making it to 23% by the end of March 2018.