Harley Davidson project LiveWire goes international
Snapshot: Harley-Davidson invites riders around the world to help shape its first electric motorcycle
Project LiveWire is The first Harley-Davidson motorcycle with an electric engine. Harley-Davidson is inviting customers to ride the motorcycle and provide feedback on the LiveWire. Project LiveWire motorcycles are not for sale. Building on the excitement of Project LiveWire’s debut last year, select consumers in Asia, Europe, Canada, and the United States will have an opportunity to ride and provide feedback on the bike, helping to guide the development of the new motorcycle, beginning this week with events at Malaysia’s Sepang International Circuit.
“Project LiveWire has reset expectations about what a Harley-Davidson motorcycle can be,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer.
"We are led by what our customers tell us matters most," said Richer. "Because electric vehicle technology is evolving rapidly, we are excited to learn more from riders through the Project LiveWire Experience to fully understand the definition of success in this market as the technology continues to evolve.”
Harley-Davidson took the Project LiveWire™ motorcycle experience around the country this year, and continue in the US, Canada and Europe in 2015. Seeking feedback from real riders on what they are looking for in this type of vehicle from Harley-Davidson® Motorcycle. Any final decisions about whether to bring an electric motorcycle to market – and when – will be made at a later date.
In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the United States and at a special consumer event for Latin American customers in Miami.
Highlights of the 2015 tour, which encompasses events in eight countries on three continents, include:
- Media and invitation-only consumer rides at Malaysia’s Sepang International Circuit from Feb. 25 to March 4.
- A contest for riders throughout Europe to enter for a chance to be one of the first 1,000 people to ride Project LiveWire at one of five locations in the United Kingdom, France, Germany, Italy and the Netherlands from May to August.
- A 13-stop tour in the United States and Canada visiting select Harley-Davidson® dealerships and consumer events beginning in April.
Fans can learn more about Project LiveWire, at projectlivewire.com. More information about specific dates and locations will be posted on the web site as details become available. Harley-Davidson also invites anyone who is interested in the possibilities of the future to follow and engage with the company on its social media channels, including Facebook, Twitter and Instagram. If you remember we reported about the rumours that said that the Harley-Davidson Livewire may cost $50,000 if launched!!
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