Cars in India | Autoportal.com

Grab Exciting Deals on New Cars! Hurry, Limited Period Offer!

Hero files trademark for 8 models in US market

Hero files trademark for 8 models in US market

Snapshot: Hero filed trademarks for the Splendor, Pleasure, Karizma, Hunk, Eco Deluxe, Xtreme Sports, Splendor Pro Classic and the EBR HX250R.

- Comments    |    Write Comment

In an aggressive move towards expansion in global markets, Hero MotoCorp have recently filed trademark for 8 models in two stages. In the stage 1, Hero filed trademarks for the Splendor, Pleasure, Karizma, Hunk, and Eco Deluxe and in the stage 2, they filed the trademark for the Xtreme Sports, Splendor Pro Classic and the EBR HX250R.

Hero MotoCorp is the India's largest two wheeler manufacturer, producing 6 lakh units in the September 2014. A former partner of Honda motorcycles of Japan, Hero MotoCorp was banned from exporting vehicles out of India as per a clause in the termination of terms between the two. But, now Hero can export the vehicles and they are eyeing 10% revenue from the export markets.

Latin America, Africa and West Asia were on the cards for the Hero, and now they have moved aggressively to capture the American markets too. Hero bought a 49% stake in the US based Eric Buell Racing company foreseeing the sales in US through their channel. They tried to enter through EBR's distribution channel initially, but didn't succeed at first.

Among other initiative of Hero MotoCorp to increase their global footprint, Hero recently announced the partnership with Tiger Woods Foundation to sponsor the Master Class gold series to be held later this year. They also became the prime sponsor of the AMA Superbike factory team.

Leaving aside, EBR HX250R and Xtreme Sports, all the models are currently available in India. While the Xtreme Sports is slated to launch later this year, EBR HX250R will be launched in the next year.

Check out details of Hero motorcycles, here.

Related car news

  • Automobili Lamborghini Announce Management Changes 23-04-2018 Mayank Gupta Automobili Lamborghini Announce Management Changes
  • New Honda Amaze to Launch on May 16, 2018 23-04-2018 Mainak New Honda Amaze to Launch on May 16, 2018
  • Current offers on Maruti Suzuki, Hyundai, Honda & Nissan Cars – April 2018 23-04-2018 Davender Soni Current offers on Maruti Suzuki, Hyundai, Honda & Nissan Car...
  • Mitsubishi Pajero Final Edition Unveiled 23-04-2018 Mainak Mitsubishi Pajero Final Edition Unveiled
  • Mahindra & Meru Collaborate to Deploy eVerito in Hyderabad 23-04-2018 Mayank Gupta Mahindra & Meru Collaborate to Deploy eVerito in Hyderabad
  • Isuzu Motors India Kick starts Road Safety initiative 23-04-2018 Davender Soni Isuzu Motors India Kick starts Road Safety initiative
Helpline