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Hero MotoCorp is the Undisputed Market Leader in Two-wheeler Sales in 2019

Hero MotoCorp is the Undisputed Market Leader in Two-wheeler Sales in 2019

Snapshot: Hero MotoCorp continues to be the top two-wheeler brand when it comes to sales figures. See how Hero scooters match up to its motorcycle cousins in 2019.

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  • Hero MotoCorp remains the undisputed market leader in two-wheeler sales in 2019, as well.

  • Compared to the previous year, 2019 has seen a consistently reduced sales statistic

  • Though Hero motorcycle models rank among the top two motorcycle brands in India, the same is not true about the Hero scooters.

Figures do not lie. The year 2019 has not been a particularly good one for the automobile market. Compared to the previous year, there has been a slump in almost every month. Despite the slowdown in the sales figures, Hero MotoCorp continues to lead the pack. Here are the comparative sales figures for Hero two-wheelers from January to November 2019 with its corresponding 2018 statistics. 

Hero MotoCorp – Comparative Sales Figures 2018 Vs 2019

Month

2019

2018

Growth

January

569,962

619,387

-7.98%

February

600,616

605,355

-0.80%

March

553,302

704,874

-21.50%

April

567,932

677,792

-16.20%

May

637,319

692,601

-7.98%

June

600,380

689,949

-12.98%

July

511,674

663,283

-22.90%

August

529,003

663,040

-20.21%

September

600,509

748,535

-19.80%

October

586,988

716,059

-18.0%

November

5,05,994

6,01,045

-15.81%

 

We have seen the YoY comparison for the entire brand, as such. The year has not been as encouraging as 2018. However, things are brightening up towards the end of the year with the sales picking up again.

Hero MotoCorp is renowned for its motorcycles more than its scooters. Hero motorcycles have always topped the charts when it comes to comparing the sales figures of motorcycles across all brands in India. However, Hero scooters lag in comparison with Honda taking the prime place almost every month. We shall compare the sales performances of Hero scooters with that of the Hero bikes and see where they stand in comparison.

January 2019

Among the scooters, Destini 125 is the top-selling model in January with the sale of 21,352 units, whereas the Duet brings up the rear with 7,464 units. On the motorcycle front, Hero Splendor is the leading model having sold 223,909 units. HF Deluxe is a close second with sales figures a little below the 2-lakh mark.

January 2019

Model

Type

Sales (units)

Maestro

Scooter

11,803

Destini 125

Scooter

21,352

Pleasure

Scooter

12,892

Duet

Scooter

7,464

HF Deluxe 

Motorcycle

195,706

Passion

Motorcycle

47,511

HF Dawn

Motorcycle

62

Splendor

Motorcycle

223,909

Super Splendor

Motorcycle

NA

Glamour

Motorcycle

45,933

Achiever

Motorcycle

234

Xtreme

Motorcycle

161

X PULSE 200T

Motorcycle

NA

Xtreme 200R

Motorcycle

2,931

Karizma

Motorcycle

4

 

February 2019

Compared to the January sales performance, February 2019 has been a better month for Hero vehicles. The YoY comparison table also shows that February 2019 has been the best (albeit negative return) with the least negative growth of -0.80%. Destini 125 retained the top individual scooter model whereas Splendor consolidated its lead over the second-placed HF Deluxe. The higher specification bikes have never been Hero’s strength in any case. Thus, you do not see bike models like the Karizma or the Xtreme 200R giving an excellent performance.

February 2019

Model

Type

Sales (units)

Maestro

Scooter

10,223

Destini 125

Scooter

24,018

Pleasure

Scooter

15,264

Duet

Scooter

7,038

HF Deluxe 

Motorcycle

184,396

Passion

Motorcycle

67,374

HF Dawn

Motorcycle

0

Splendor

Motorcycle

244,241

Super Splendor

Motorcycle

NA

Glamour

Motorcycle

46,083

Achiever

Motorcycle

128

Xtreme

Motorcycle

0

X PULSE 200T

Motorcycle

NA

Xtreme 200R

Motorcycle

1,851

Karizma

Motorcycle

0

 

March 2019

March 2019 is not much different from February when it comes to individual sales, especially the best-selling models. However, the comparative figures of March 2018 show that March 2019 has been one of the lowest points in the graph with a negative performance of -21.50%. On the individual front, Hero Splendor and Hero HF Deluxe maintain their positions as the No 1 and 2 selling bikes in the country. Destini 125 finds a place in the top-10 scooter list with a sales of 22,564 units. The Maestro and Duet brands have again been among the poorest of performers among the scooters.

March 2019

Model

Type

Sales (units)

Maestro

Scooter

5,463

Destini 125

Scooter

22,564

Pleasure

Scooter

10,218

Duet

Scooter

5,351

HF Deluxe 

Motorcycle

146,162

Passion

Motorcycle

58,544

HF Dawn

Motorcycle

0

Splendor

Motorcycle

246,656

Super Splendor

Motorcycle

NA

Glamour

Motorcycle

56,658

Achiever

Motorcycle

57

Xtreme

Motorcycle

11

X PULSE 200T

Motorcycle

NA

Xtreme 200R

Motorcycle

1,618

Karizma

Motorcycle

0

 

April 2019

The dawn of the new financial year did not bring any change in the fortunes to the two-wheeler sales performances. Hero Splendor and HF Deluxe remained the top two bikes as far as sales figures are concerned. The Hero Destini 125 still maintained its lead over the other Hero scooters but the statistics were no match for the sales figures of the top Hero bikes.

April 2019

Model

Type

Sales (units)

Maestro

Scooter

3,407

Destini 125

Scooter

16,301

Pleasure

Scooter

10,689

Duet

Scooter

3,374

HF Deluxe 

Motorcycle

182,029

Passion

Motorcycle

59,138

HF Dawn

Motorcycle

0

Splendor

Motorcycle

223,532

Super Splendor

Motorcycle

NA

Glamour

Motorcycle

67,829

Achiever

Motorcycle

0

Xtreme

Motorcycle

0

X PULSE 200T

Motorcycle

NA

Xtreme 200R

Motorcycle

1,633

Karizma

Motorcycle

0

 

May 2019

May 2019 saw the Hero HF Deluxe closing the gap between itself and Splendor. Destini 125 managed to beat the rest of the scooters though it was way behind the market leader, Honda Activa. The overall YoY figures were also comparatively better with a negative performance of -7.80% over May 2018. Other bike models such as Passion, Super Splendor, and Glamour had a mini-competition amongst themselves, but Splendor managed to sell nearly 2 lakh bikes in May to remain the market leader.

May 2019

Model

Type

Sales (units)

Maestro

Scooter

13,423

Destini 125

Scooter

16,752

Pleasure

Scooter

9,020

Duet

Scooter

5,353

HF Deluxe 

Motorcycle

183,255

Passion

Motorcycle

69,663

HF Dawn

Motorcycle

0

Splendor

Motorcycle

199,225

Super Splendor

Motorcycle

68,225

Glamour

Motorcycle

69,379

Achiever

Motorcycle

0

Xtreme

Motorcycle

462

X PULSE 200T

Motorcycle

1,026

Xtreme 200R

Motorcycle

1,536

Karizma

Motorcycle

0

 

June 2019

June 2019 saw the Hero HF Deluxe overtaking the Splendor sales for the first time in many months to become the top-selling bike for the month with a sales figure of 1.93 lakhs. Destini 125, however, remained the most popular scooters of all Hero models. Splendor was a close second with an overall sale of 1.77 lakh units.

June 2019

Model

Type

Sales (units)

Maestro

Scooter

10,012

Destini 125

Scooter

11,292

Pleasure

Scooter

8,474

Duet

Scooter

3,141

HF Deluxe 

Motorcycle

193,194

Passion

Motorcycle

53,143

HF Dawn

Motorcycle

0

Splendor

Motorcycle

177,413

Super Splendor

Motorcycle

65,330

Glamour

Motorcycle

69,878

Achiever

Motorcycle

0

Xtreme

Motorcycle

1,992

X PULSE 200T

Motorcycle

2,674

Xtreme 200R

Motorcycle

837

Karizma

Motorcycle

0

 

July 2019

Hero Splendor saw a sudden slump in the sales figures for July 2019. However, it still managed to be the No 2 best-selling bike in the market with a sales figure of 1.30 lakhs. The Hero HF Deluxe was the best-selling Hero bike for the month having sold 1.69 lakh units. This month witnessed the effects of the slowdown in the economy with Hero MotoCorp reporting the highest negative YoY growth of -23%. The month also saw a new leader in the scooter segment with Hero Pleasure overtaking the Hero Destini 125 as the top-selling Hero scooter of the month.

July 2019

Model

Type

Sales (units)

Maestro

Scooter

11,922

Destini 125

Scooter

11,158

Pleasure

Scooter

17,629

Duet

Scooter

2,975

HF Deluxe 

Motorcycle

169,632

Passion

Motorcycle

43,439

HF Dawn

Motorcycle

0

Splendor

Motorcycle

130,333

Splendor 125cc

Motorcycle

48,574

Glamour

Motorcycle

71,160

Achiever

Motorcycle

0

Xtreme

Motorcycle

1,596

X PULSE 200T

Motorcycle

2,530

Xtreme 200R

Motorcycle

426

Karizma

Motorcycle

0

 

August 2019

August 2019 was also not a very good month for the automobile sector with almost all bike manufacturers reporting massive negative growth. Hero MotoCorp’s performance was no better. However, Hero Splendor roared back with full strength to become the top-selling bike in the country with an overall sales of 1.70 lakh units. HF Deluxe was a close second with a sales performance of 1.61 lakh units. Hero Pleasure managed to break free from Destini 125 and consolidate its overall lead in the Hero scooter segment.

August 2019

Model

Type

Sales (units)

Maestro

Scooter

12,724

Destini 125

Scooter

9,735

Pleasure

Scooter

16,308

Duet

Scooter

3,600

HF Deluxe 

Motorcycle

160,684

Passion

Motorcycle

41,157

HF Dawn

Motorcycle

0

Splendor

Motorcycle

170,258

Splendor 125cc

Motorcycle

42,581

Glamour

Motorcycle

60,706

Achiever

Motorcycle

0

Xtreme

Motorcycle

2,087

X PULSE 200T

Motorcycle

3,734

Xtreme 200R

Motorcycle

429

Karizma

Motorcycle

0

 

September 2019

The end of September 2019 saw the revival of the auto industry from the depths to which it had plummeted in July and August. HF Deluxe managed to grab a slender lead over the Splendor model with a sales figure of 1.95 lakh units. Hero Pleasure, in the meanwhile, started making its presence felt by increasing its overall market share over the Destini 125. However, Honda Activa continued to be the best-selling scooter brand in India.

September 2019

Model

Type

Sales (units)

Maestro

Scooter

14,191

Destini 125

Scooter

9,982

Pleasure

Scooter

20,425

Duet

Scooter

7,478

HF Deluxe 

Motorcycle

195,093

Passion

Motorcycle

40,672

HF Dawn

Motorcycle

0

Splendor

Motorcycle

192,593

Splendor 125cc

Motorcycle

52,074

Glamour

Motorcycle

62,016

Achiever

Motorcycle

0

Xtreme

Motorcycle

1,965

X PULSE 200T

Motorcycle

3,490

Xtreme 200R

Motorcycle

530

Karizma

Motorcycle

0

 

October 2019

The revival of the auto sector is evident in October as Hero Splendor cross the 2-lakh mark in its sales figures for the first time since April 2019. HF Deluxe also displayed a commendable performance to be a close second. Hero Pleasure consolidated its position at the top of the heap amongst Hero scooters with a sales figure of 16,347 units.

October 2019

Model

Type

Sales (units)

Maestro

Scooter

11,807

Destini 125

Scooter

10,371

Pleasure

Scooter

16,347

Duet

Scooter

6,791

HF Deluxe 

Motorcycle

185,751

Passion

Motorcycle

45,928

HF Dawn

Motorcycle

0

Splendor

Motorcycle

222,178

Super Splendor

Motorcycle

41,959

Glamour

Motorcycle

40,896

Achiever

Motorcycle

0

Xtreme

Motorcycle

1,844

X PULSE 200T

Motorcycle

2,769

Xtreme 200R

Motorcycle

347

Karizma

Motorcycle

0

 

The individual sales figures for November 2019 are not yet available in the market. However, the market is inching its way back. It promises good tidings for the next year. December is the best month of all to purchase bikes because of the excellent discount offers available. These discounts can play a stellar role in pushing up the sales figures substantially. 

Things have started to improve, whereby we can expect the market to reverse the trends and start showing positive YoY growth from January 2020 onwards. The auto market has weathered the storm. Now, the only way is to go forward and ensure that it performs to the best of its ability.  

Must Read: Hero MotoCorp to Hike Bike and Scooter Prices Up to Rs 2,000 from January

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