Hero is all set to go global by sponsoring World Challenge Series Golf. World Challenge Series Golf is the brainchild of none other than Tiger Woods, best Golfer in the world. It is held annually to support the Tiger Woods Foundation, which raises funds and awareness for college-access programs for underprivileged and also and helps the Tavistock Foundation. The 16th Hero World Challenge will be held from December 3-7, 2014 at Isleworth Golf & Country Club in Orlando, Florida. It is co-sponsored by the PGA Tour and will see the 17 of the best golfers from the PGA Tour competing.
In 2012, the event was conducted without a sponsor. For 2013, Northwestern Mutual showed interest and sponsored the event held at Sherwood Country Club in California, the host site for the past 15 years. The series will be available to public ticket-holders, first time in its history. Zach Johnson won the 2013 event, defeating host Woods in a dramatic playoff. This time $3.5Mn is kept as the prize money.
Speaking at the event launch, Pawan Munjal, Vice-Chairman & Managing Director, Hero MotoCorp Ltd, said, "This sponsorship reflects the brand’s quickly expanding global footprint. Associated with the game in India for over two decades as title sponsor of the Hero Indian Open for men and women, stepping onto the global golf platform with Hero World Challenge was only logical. The new development doesn’t only reflect a love for the game, but also for Tiger Woods. Hero getting on board for the Hero World Challenge marks a beginning, and in time the relationship will get stronger."
Mr. Pawan Munjal and Tiger Woods.
Tiger Woods said "The tournament is integral to the foundation since 1999, having raised $25 million for it, and local charities. Partnering with Tavistock Group makes the tournament an even stronger platform. I am excited to welcome Hero MotoCorp, a global brand as title sponsor for Hero World Challenge."
Hero MotoCorp is a well known face in the sports circuit of India having sponsored many events ranging from golf, cricket to hockey. It has also stepped in as the title sponsor for India Super League, a franchise-based football league here, and the Hero Hockey India League.