No one had expected Hero Motocorp to excel this much after its split from Honda. Hero did not want to lose on its market share and has been, since then, investing heavily in new products, expanding portfolio, more touch points to stay on number one spot. The Indian two-wheeler manufacturer sold 4,59,996 two-wheelers in August 2013 whereas it sold 5,58,609 two-wheelers this year.
The market gurus expect this trend to continue as the festive season is about to begin and Hero is ready to launch almost 10 new two-wheelers including some facelifts and some fresh products during the period.
"All recent launches by Hero, including new Karizma, ZMR Xtreme, Passion Pro TR and new Pleasure scooter, have received overwhelming response and the Splendor iSmart continues to drive volumes in the market. Riding on the strong demand for its range of products from customers, Hero MotoCorp today reported robust sales of the month of August, thereby setting the platform the upcoming festive season," said the company in its filing.
The Indian giant reported a net profit of Rs 562.7 crores for the quarter that ended with June 2014, up 2.5 per cent, from Rs 549 crores, in the corresponding quarter last financial year.