Hero MotoCorp is planning to launch 12 refreshed models of their existing scooters and bikes and 3 all new models this festive season. The new launches will include 2 new scooters and one motorcycle. The information was disclosed by Pawan Munjal, Vice Chairman and Managing director of Hero Motorcorp during the annual SIAM conference held in New Delhi earlier this month.
Hero MotoCorp, the largest 2 wheeler manufacturer in India, intends to put a dent in Honda's gealess scooter market dominance, thanks to the Activa. Hero Sold 6 lakh units during the 2013 festive season. Mr. Munjal said they are aiming to achieve more this season by launching the refreshed versions. Hero separated from Honda, their technology partner, 4 years ago.
Pawan Munjal in a statement told "We have just crossed the first hurdle. We have had a three-and-a-half-year transition since the separation with Honda. To my mind, it was just a philosophical date for us. We all thought, could we do it? We did it in the first year itself. We could have used the joint brand for three-and-a-half years. We launched our new brand as early as August 2011. We started work on it in April and rebranded by August that year. There also were other things that we could have continued to use, but we chose not to. That was all the time we needed. The next big thing for us will be to put our own products on the road and get a thumbs-up from our customers.”
Hero Motocorp is also eyeing at the global market. They are developing ethanol powered engines to enter Brazil by 2016. They are also searching for partners in Argentina to start operations there. For US markets, homologation process is underway and 2016 can be the expected launch year.
On expanding globally, Munjal said "Our bedrock will always be the domestic market. We have to increase our reach, customer base and customer loyalty here. Hero targets 10 percent of its sales from foreign business by the end of the decade. Given that, 90 per cent of our volumes will still have to come from our customer base in the country. India will always remain our most important market. This is our bread-and-butter market.”