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Hero Xpulse Concept Unveiled at EICMA 2017 in Milan

Hero Xpulse Concept Unveiled at EICMA 2017 in Milan

Snapshot: Making its world premiere at the 2017 EICMA in Milan (Italy), Hero Xpulse is an adventure concept bike.

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Hero MotoCorp has unveiled the Xpulse Concept at the 2017 EICMA in Milan, Italy. Making its world premiere at the coveted event, Hero Xpulse is an adventure concept bike. In addition, the Company’s motorsport division, the Hero MotoSports Team Rally, also presented its plan for the upcoming Dakar Rally 2018, including its new motorcycle, at the event in Milan. The Team will be riding the new motorcycle at the next Dakar Rally, after successfully testing it at the recently concluded OiLibiya Rally.

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Speaking on the occasion, Mr. Pawan Munjal, Chairman, Managing Director and Chief Executive Officer, Hero MotoCorp, said, “Hero MotoCorp has over the recent years, rapidly expanded its global footprint and is present in 35 countries, with manufacturing facilities in three countries. We are constantly developing Concepts for the future – keeping in mind global trends and customer aspirations. I am sure the Adventure Concept motorcycle XPulse gives you a directional guidance on the path that Hero is going to ride on in the future. We created this segment in India a few years ago and we feel it is about time that we start conceptualizing some new thoughts and ideas in this space."

"And in keeping with the rising global stature of Brand Hero, we are creating such Concepts not just with the Indian user in mind, but also with a focus on the evolved global markets. We are also pleased with our motorsport team, which in its debut season made a mark in rallies across continents last year. The team is now ready for Dakar 2018. We are also taking our learning and experience from motor sports to develop new concepts and products for our customers,” added Mr. Munjal. The Hero MotoSports Team Rally had a successful debut season on the rally racing circuit last season, with a 100% finish rate in all the rallies that it participated in. The Team’s rider Joaquim Rodrigues (JRod) finished at an impressive 12th place in Dakar 2017. At Dakar 2018, the Team will field three riders, one more than last year.

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