With the festive season just around the corner, Honda two-wheelers (HMSI) has joined hands with Punjab National Bank (PNB) in an attempt to provide attractive retail finance options to boost their sales volume. An MOU was signed yesterday wherein interest rates are projected as low as 12 percent. The MOU ceremony witnessed Mr. Bhatia, General Manager -Retail Assets Division, PNB and Yadvinder S. Guleria, Vice President, Sales and Marketing, Honda two-wheelers India, exchanging formalities.
HMSI is aiming to target potential rural areas. This is where, the in-depth presence of PNB will surely help them escalate towards the projected target. On the other hand, PNB has an estimated client base of 8.9 crores, which will also be benefited, looking forward to build a symbiotic relationship.
Outstanding itself, Honda Activa is the highest selling two-wheeler in India, setting benchmark for the competitors. As an industry leader in this segment, HMSI believes that the rural market is set to grow rapidly in the coming years and its mandatory for the automakers to set a footprint in the same.
Although no new models or launches are on the table, HMSI has announced a new, fourth state of the art production facility coming up in Ahmedabad, Gujarat. The other three plants are diversely located at Manesar (Gurgaon), Tapukara (Rajasthan) and Narsapura (Karnataka).
Officials from PNB and HMSI joining hands