Honda 2 Wheelers India has broken all past sales records in the company’s history as it breached the 50,000 unit retail mark for the first time ever on auspicious Day of Navratri. With customer demand for the two-wheeler's increasing exponentially, Honda’s retails have more than doubled on the Day 1 of Navratri itself. Overall, the company’s retails grew by an astronomical 122 percent from 23,702 units in 2016 to over 52,000 units in 2017. With 8 more days yet to go, 2017 Navratri is all set to be a bumper bonanza for Honda.
Sharing how from strategic perspective Honda’s Utsav preparation started months back, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., “By strategically advancing the start of the new assembly line (in Karnataka plant), Honda’s production has increased by additional 50,000 two-wheelers per month ahead of the auspicious period. This has given our dealers a big advantage of being better prepared to meet festive demand this time. Paralelly, Honda’s aggressive network expansion, 360 degree marketing campaigns, new model launches and attractive festive schemes before festive season has given us wings to grow at a faster pace and prepare for 2017 festive period like never before.
Honda has ensured adequate stock of all its models right up to last mile rural network so that customers can readily buy their Honda 2Wheeler anytime in this festive season. It is offering attractive benefits of upto Rs. 7,500 on purchase of any Honda two-wheeler model on retail finance with very low rate of interest, zero processing fee and zero documentation charge. In addition, direct cash benefit of Rs 2,000 is available exclusively for Government and PSU employees on purchase of any Honda motorcycle and NAVi model. Furthermore, this festive season, Honda is giving limited period exchange additional benefit of Rs. 1,000 to pre-owned customers on exchange of existing two-wheeler with any Honda two-wheeler model only at Honda’s pre-owned Best Deal outlets across India.