Honda Motorcycle & Scooter India has inaugurated its milestone 200th ‘Best Deal’ outlet at Gagan Wings Honda in Pune, Maharashtra. The company's certified pre-owned business outlets are christened as ‘Best Deal’. This is industry’s first organized retail set-up exclusively for pre-owned two-wheelers. Best Deal provides a valuable opportunity to customers to own a Honda 2Wheeler at an affordable price. Customers can exchange their old two-wheeler for a new or certified pre-owned Honda 2-wheeler. It also offers additional value to customers like 2 free services, 6-months warranty and after-sales support.
Speaking on the inauguration of 200th Best Deal, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As the pioneer in organized pre-owned two-wheeler business, we understand Indian customer’s evolving needs. When it comes to the fragmented & unstructured pre-owned two-wheeler market, Honda has changed the rules of the game. Best Deals offer additional value of high quality, reliable pre-owned two-wheelers, with 6 months warranty and an affordable price backed by trust of Honda.” Seeing the future market potential, the company doubled the Best Deal outlet count to 200 in less than 2 years (2016-2018).
Honda strategically supported this network expansion by taking the Best Deal concept to new geographies, with focus on tier-2 cities. In just 2 years, Honda’s pre-owned business has doubled from 75 cities to 153 cities, covering 22 states across India. This expansion has resulted in a sharp sales upturn. Led by demand, Best Deal cumulative sales have doubled from 45000 to 1 Lakh customers in this period. Convenience to customers is provided in terms of owner's documents verification and assuring quick ownership transfer to new customer. The pre-owned Honda 2Wheelers are also refurbished under strict quality guidelines with Honda genuine parts, adding trust and transparency for the customer.