Honda Activa has touched another landmark by becoming the only two-wheeler to cross 20 lakh units sales in just 7 months. Currently, a new Activa scooter gets sold every 9th second. While it took 7 years since its launch (2001 to 2008) for Activa to touch the initial 20 lakhs sales milestone, the latest 20 lakh customers (2,040,134 unit sales) have joined in just 7 months from April to October 2017. Honda launched the 102cc automatic scooter in 2001. Sales touched 55,000 units in its debut year itself and in the next 3 years Activa grew to become the leader in scooter segment.
Thanking customers and sharing how Honda’s iconic Activa has achieved what no two-wheeler brand has done till date, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, ’’India Loves Activa’ is yet again amplified with this new milestone and Activa continues to lead as the highest selling two-wheeler of India. Now led by Activa, India is getting scooterized like never before. Activa’s unprecedented popularity as the most preferred two-wheeler brand is due to its continued evolution ahead of times in terms of advanced features, unisex styling, mileage and convenience. Now, as scooterization has started making rapid inroads in semi-urban and rural areas, Honda is confident that Activa will continue to grow as the No. 1 choice of India.”
In just half a decade, two-wheeler industry has seen sales grow by a phenomenal 52 percent. In comparison with sales growing 180 percent, Activa has become India’s highest selling two-wheeler and has broken all past records of popularity of any brand in the history of Indian two-wheeler industry. Scooterizing India like never before, Activa sales have nearly tripled in this period from 7.3 lac units in 2012-13 to over 20 lac units in 2017-18. Just one year later in 2016, Honda’s iconic Activa dethroned the 17 year legacy of motorcycles to become India’s and World’s No. 1 selling two-wheeler brand for the first time. Leading India’s scooterization, Activa is now the first automatic scooter to cross 1.5 crore customer mark.