Hero's Splendor, the largest selling brand in the entry-level segment for the past two decades in India finally concedes its crown to the Honda Activa, which is now India's largest-selling scooter.
The Activa outsold the 100 cc motorcycle twice in the FY 2014 - in September 2013 and then again in March 2014 where Honda sold 1,77,928 Activas compared to the 1,63,778 Splendors.
However, it should be noted that the sales figures of Splendor taken for comparison include only the 100 cc model and not the 125 cc version, which is known as the Super Splendor. Hero MotoCorp essentially have five variants of the same 100 cc motorcycle under the Splendor brand while Honda sells just two variants of its popular Activa.
From the looks of it, the newly launched 125 cc Activa might do to the Super Splendor what the 110 cc Activas did to the Splendor.
Mr. Yadvinder Singh Guleria, VP Sales & Marketing, Honda Motorcycle and Scooter India, said, “We are excited that Honda Activa has once again become the highest-selling two-wheeler of India. This clearly indicates that Activa is exponentially getting acceptance as the most preferred choice of two-wheelers for commuting. We are proud to share that Activa is now strongly making inroads in Tier-2 towns and beyond.”
The Activa's phenomenal success does not come as a surprise actually, what with the ever increasing traffic on our roads that warrants an easy-to-ride machine now more than ever. Plus, better utility aspects (read 'storage space') of scooters have brought many traditional motorbike users to adopt these twist-and-go chariots for their daily commuting needs.
With growth of the scooter segment being three times than that of the entire two-wheeler segment in the last fiscal, the automatic scooters are definitely here to stay.