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Honda and Delhi Police organized road safety event at IITF 2015

Snapshot: As an ongoing effort to promote road safety, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) organised a safety event at 35th IITF held at Pragati Maidan, New Delhi.

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With an aim to promote road safety, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) in association with Delhi Traffic Police has organized an event at the 35th India International Trade Fair held at Pragati Maidan, New Delhi. The road safety activities were organised for people of all age groups with special focus on children and women. Several activities like painting competition, quiz, dart games etc. were used to educate children in a ‘Fun Way’.

In addition, participating kids were imparted riding training on Honda CRF 50 with an attempt to imbibe them with on-road safety aspect early on. For adults, Honda provided riding posture demonstration and also conducted slow riding contest. In an attempt to empower women, company also conducted training programme for women in which they could learn to ride a two wheeler within four hours.  

Honda philosophy ‘People Come First’ considers safety as an integral part of all their business activities and has been doing road safety promotion activities globally since 1970.

Mr. Yadvinder S. Guleria, Senior VP, Sales & Marketing, said ““We have been a part of India International Trade Fair since 2007. It is a pivotal platform for us to inculcate road safety awareness, spread the joy of riding, while following safety rules and good riding habits. Since IITF draws actual road users in huge numbers, it is a great medium to connect with people to instil the sense of Road-safety.”

The event would end along with IITF on 27th of this month. However, Honda has so far successfully trained over five lac individuals on safety riding activity. In addition to the regular activities like these, HMSI has also adopted eight traffic training parks across major cities (Bhubaneswar, Chandigarh, Jaipur, Hyderabad, Cuttack, Yeola (Nashik), and two in Delhi) to train people on the safe riding aspect.

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