The new J.D. Power Asia Pacific 2013 India Initial Quality Study (IQS) says that new vehicle buyers in India are choosing to purchase with fewer initial quality problems.The study says that the sales of automakers with above-industry-average initial quality have increased by an average of 6 percent since 2011. While, automakers whose consumers report more quality problems than average have seen an 8 percent decline in sales during the same period. Moreover, the shift toward purchasing above-industry-quality vehicles is a common case among experienced buyers, with 27 percent going for higher quality vehicles during the same period.
“With quality being one of the key drivers for purchasing vehicles, automakers need to focus on achieving exceptional quality levels,”said Mohit Arora, executive director at J.D. Power Asia Pacific, Singapore. “Manufacturers that are able to consistently deliver a high level of quality may be able to garner much higher growth in sales, even in today’s challenging economic environment. On average, sales volume among vehicles that ranked highest in their segment in 2013 has more than doubled since 2011.”
This study measures the problems owners experience with their vehicle during the first 2-6 months of ownership. The study inspects more than 200 problem symptoms across eight different categories (listed in order of frequency of reported problems):engine and transmission; vehicle exterior;driving experience; HVAC; features,controls and displays;vehicle interior;seats;and audio,entertainment and navigation.
“Given the extreme summer heat inmost parts of India, the HVAC system is widely used in vehicles,” said Arora. “Therefore, an efficient and reliable system is important and focusing on reducing related problems—such as rear seat AC effectiveness—will likely go a long way in lifting owner perceptions of initial quality.”
The study also says that the vehicle owners who experience lesser problem say that they 'definitely would' recommend their vehicle to the people they know, compared with 27 percent among those who experience more problems than expected. Honda and Toyota have three models each that rank highest in their respective segments. Honda models that won awards are the Brio (upper compact segment); Amaze (entry mid size); and Honda City (mid size). Toyota receives awards for the Innova (MUV/ MPV); Corolla Altis (premium midsize);and Fortuner (SUV).
Hyundai Santro has ranked highest for the second consecutive year in the compact car segment. Maruti SUzuki Alto 800 (etnry compact) and Swift (premium compact) also ranked highest for the second consecutive year in their respective segments.
According to the J.D. Power Asia Pacific 2013 India Initial Quality Study, new vehicle buyers in India purchasing vehicle with fewer initial quality problems. Study also says that the people who experience lesser problem also recommend their vehicle to their friends and family.