Cars in India | Autoportal.com
Select City

Honda bags 3 ad awards at Detroit Auto Show

Honda bags 3 ad awards at Detroit Auto Show

Snapshot: Honda has won three awards for ad films that it made, at the Detroit Auto Show

- Comments    |    Write Comment

This year at the Detroit Auto Show, cars were not the only thing in the limelight. They also focused on various aspects of the way the general people perceive brands. They looked at various aspects of advertising and that included broadcast television, online, interactive, experimental, and print and outdoor advertising. Winners in these categories were judged by about 50 directors, journalist and the public, of which about 20,000 people cast online votes to pick the winners of these categories.

Out of all these categories, Honda bagged three awards. Hands bagged the Broadcast Honors, Sound of Honda won the Online category, and Illusions won the Public Choice. Besides Honda, there were others who won a few awards. Hyundai won the Interactive award with Driveway Decision Maker, Fiat won the Print and Outdoor with the "Letters"; ad and Toyota's Tundra Endeavor Campaign spot and BMW's A Window into the Near Future were co-winners for Experiential.

Honda was the clear leader in the categories with the total number of awards that it won. The others that won the awards were much appreciated by the crowd present at the announcement ceremony. The online votes were clearly in favor of the Honda ad called 'Illusions'

Related car news

  • General Motors wins Car of the Year and Truck of the Year 14-01-2014 Arpit Phillips General Motors wins Car of the Year and Truck of the Year
  • The Detroit Auto Show showcases new cars 14-01-2014 Arpit Phillips The Detroit Auto Show showcases new cars
  • Minoru Kato Appointed as New President & CEO of Honda 2Wheelers India 27-03-2017 Mayank Minoru Kato Appointed as New President & CEO of Honda 2Wheel...
  • Honda's service intervals changes from 6 to 12 months 24-03-2017 Davender Soni Honda's service intervals changes from 6 to 12 months
  • Current Offers and Discounts on Maruti, Hyundai, Honda & Tata Cars – March 2017 24-03-2017 Davender Soni Current Offers and Discounts on Maruti, Hyundai, Honda & Tat...
  • 2017 Honda CR-V Gets TOP SAFETY PICK+ Rating from IIHS 23-03-2017 Mayank 2017 Honda CR-V Gets TOP SAFETY PICK+ Rating from IIHS


Helpline