The BR-V compact SUV has registered over 4000 bookings since the pre-orders started from April 16, confirmed Honda Cars India. The Japanese automaker launched the BR-V on May 5, 2016 at an introductory price of Rs. 8.75 Lakhs (Ex. Showroom, Delhi) in India. Being based on the versatile Brio architecture, it comes with three rows of seating and can accommodate 7 individuals comfortably. The company would also launch the Accord Hybrid in September this year in the country.
"We have been receiving very good response to the new SUV and we expect to clock good numbers. This is an unmet need of the customers in this category,” said Jnaneswar Sen, Senior Vice President, Marketing & Sales, Honda Cars India (HCIL). Honda ventured into the compact SUV segment with BR-V, while the likes of Renault Duster, Nissan Terrano, Hyundai Creta and Maruti S-Cross already present here. Just so you know, SUV segment recorded a growth of 35 percent in 2015-16 in the Indian passenger vehicle (PV) market. Moreover, the entry-level SUV or compact SUV segment witnessed a growth of 43 percent in 2015-16 in India. Perhaps, it is the reason that propelled Honda to mark its entry in this lucrative segment.
Honda is having a tough time with Mobilio MPV with the sales deteriorating rapidly in the Indian market. In fact, a couple of reports claimed that the company is even contemplating phasing out the MPV. However, it later turned out to be merely a rumor as the company, in an official statement, called it untrue and baseless. As per fresh reports, Honda is now considering to offer Mobilio MPV to Ola and Uber to drive the sales. For those asking, it has already supplied 250300 Amaze sedans to the radio-cab market. Earlier, the Japanese automaker refrained from entering the fleet market due to brand image.