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Honda Brio Production Stalled Over Poor Sales

Honda Brio Production Stalled Over Poor Sales

Snapshot: Honda is not contemplating introduction of the new-generation model of Brio in the Indian market.

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Honda Car India has stalled the production of Brio hatchback, claims an ET Auto report. The Japanese automaker had produced merely 120 and 102 units of the mid-sized hatch in the months of August and September 2018, respectively. The report further states that the company is not contemplating introduction of the new-generation model of Brio in the Indian market. The stopping of the Brio's production indicates Honda's departure from the high volume mid-sized hatchback segment, which accounts for an average monthly sales of 35,000 units.

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Honda Brio was firstly launched in September 2011 in the Indian market. However, right from the launch, it hasn't tasted much success in the country due to unconventional looks and absence of a diesel engine. Almost a couple of years back in 2016, Honda gave the Brio a much needed makeover but despite that the hatchback witnessed a steep decline in sales. Talking about the past three months, the company sold 183, 157 and 64 units of the Brio hatch in the months of July, August and September 2018, respectively. As a matter of fact, it is one of the least selling models presently in the Indian market. Honda Brio is offered in five variants, including an automatic: E MT, S MT, S(O) MT, VX MT and VX AT.

The hatch is priced in a range of Rs 4.73-6.81 Lakhs (Ex. Showroom, Delhi) in the country. It can also be availed at (CSD) Canteen Stores Department. Honda sold 14,233 units in the month of October 2018 as compared to 14,234 units sold during last year same month in the domestic market. And, if we take a look at the sales in April-October 2018, the company sold 108,652 units against the same period last year, thereby recording a cumulative growth of 3 percent. Honda Brio challenges the likes of Hyundai Grand i10, Maruti Suzuki Ignis and Tata Tiago. However, the company hasn't made an official statement yet regarding the stalling of production and/or discontinuation of sales.

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