Honda India has stopped production of its entry level hatchback, Brio owing to sluggish demand. First launched in 2011, Honda gave the petite hatchback an upgrade in 2016, which failed to improve sales. With Brio being dropped from Honda India’s carline, Amaze becomes the new entry-level model in the company’s product line-up. Officials at Honda have also ruled out the possibility of bringing new-gen Brio to the country. The model is still listed on Honda India’s official site and will finally be removed after dealerships clear the remaining stocks.
Honda had first revealed the Brio concept as the Honda New Small Concept at the 2010 Delhi Auto Expo. The model was officially launched in September 2011 at a starting price of Rs 3.95 lakh (ex-showroom). It opened to a good response from customers, though sales eventually dropped making way for its exit. That said, Honda sold just 2,277 units of Brio in 2018 calendar year with only 45 units sold in the last three months. In total, Honda sold 97,000 units of the budget car during its seven year life span.
Also, the new emission norms will be implemented from April 1st, 2020 and upgrading Brio didn’t make sense which has been performing poorly on the sales front. With Brio gone, Honda currently offers just one hatchback in its portfolio-Honda Jazz. As for Honda’s new entry-level model Amaze, it received a generation change last year and has garnered over 63,000 sales since launch.