Honda Cars India Limited (HCIL) flagged off the 6thedition of ‘Drive to Discover’ today from Jodhpur. The 6th Edition of D2D will witness the all new Jazz, the premium sedan CITY & the luxury SUV Honda CR-V. The flag off marks the beginning of the 6thedition of Drive to Discover rally. This initiative has been conceptualized and organized by HCIL which showcases the durability, quality and reliability of the Honda cars.
The 6thedition of ‘Drive to Discover’ will feature three products, i.e. the 3rd generation Honda Jazz, The premium Sedan city and Luxury SUV Honda CR-V. Around 20 auto-enthusiasts from leading automobile portals, magazines and publications has participated in this rally. The drive will start from Jodhpur on the 9th of January, move through Jaisalmer, heart of Thar desert also known as the Golden City and conclude on 12thof January at Jodhpur after crossing Barmer. The rally will encompass a journey of more than 700 Km.
All the cars used in this initiative are equipped with a connected device supported by ‘Honda Connect’, which is an intelligent and advanced information platform, providing convenient access and detailed information about the vehicles and other services. This will make the driving experience more safe, convenient and enjoyable.
Speaking about this initiative, Mr. Raman Kumar Sharma, Senior Vice President and Director, Honda Cars India Limited said, “Drive to Discover has been one of our unique initiatives. This year the drive will enables the participants to explore the beautiful, glorious and colorful cities of Rajasthan with Honda’s premium range. To add on to the excitement and sense of safety, all the cars will be equipped with connected device will definitely add on to the exciting journey.”
Drive to Discover is a blend of adventure, thrill and excitement as the participants experience India in its glory and colours, from the lush countryside to its vibrant cities. During the drive they traverse through treacherous plateaus, scenic beaches, flat highways, congested town roads and the interiors of India. The drive will showcase the durability and reliability of all the 3 products through these diverse terrains.