Honda Motorcycle & Scooter India Pvt. Ltd. has launched the all-new CLIQ 110cc scooter at a sticker price of Rs. 44,524 (Ex-Showroom, Chennai) in Tamil Nadu. The Cliq is manufactured at Honda’s second plant in Rajasthan. After its debut in Rajasthan in June and Maharashtra in July, the 110cc automatic scooter is now available for sale across Tamil Nadu. Honda Cliq comes in four attractive colours: Patriotic Red with White, Black, Moroccan Blue with White, and Orcus Grey. In addition to the launch, the Japanese automaker is the New numero-uno selling two-wheeler brand of Tamil Nadu as well, after Kerala, Karnataka and Telengana.
Sharing on Honda’s India plans and role of the South region in driving this growth, Mr. Minoru Kato – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda 2Wheelers is not only driving Indian industry momentum but also leading Honda’s global two-wheeler business which is conducted in more than 120 countries. Armed with the latest capacity expansion of Narsapura plant, Honda has set its most challenging target of 6 million unit sales in FY’17-18. The 5 southern states alone contribute an overwhelming 28% to all India two-wheeler industry and Honda is a No.1 two-wheeler brand here with 35% market share. Growing almost 6 times that of south 2wheeler Industry at 23% against 4% growth of, Honda continues to expand its leadership here. Within South, Tamil Nadu is the biggest 2wheeler market by volumes. It is also India’s largest scooter market. Giving further boost to scooterization in the state, today we are launching CLIQ - our next revolutionary product in the 100-110cc two-wheeler segment.”
Elaborating how demand is changing and Honda’s plans, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “With better road infrastructure, co-usage in a family and more women entering the work-force, the primary requirement of riders in Tamil Nadu has evolved from the mileage and price conscious 110cc motorcycles to the more convenient and unisex automatic scooters. Now nearly every 2nd customer chooses to ride home on a scooter with mopeds witnessing a sharp decline. CLIQ is developed for the up-country customers with a progressive mindset, and is a true disruptor in the 100-110cc segment. CLIQ challenges the traditional preferences with its perfect blend of Practicality, Versatility and Value for money.”