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Honda eyeing extensive network expansion to face-off Hero

Snapshot: Honda intends to inaugurate around 1000 customer touch points during the current fiscal as during the same period last year, this number was around 800.

Honda is leaving no stone unturned in order to make its presence felt in the farthest corners of the country by opening new dealerships as well as service centres under its extensive expansion strategy. The company intends to inaugurate around 1000 customer touch points during the current fiscal as during the same period last year, this number was around 800.

Honda Motorcycle & Scooter India has already added 150 touch points in the past four months out of the targeted 1000. As known, the Japanese automaker owns one-fourth (25%) share of the country's total two-wheeler market currently, while having around 1950 dealerships in the nation. But, still, these numbers are half of the target set by Honda. Now, the company is working harder and faster to accomplish its remaining target of 850 sales and service outlets; accordingly speeding up the paper work process and miscellaneous formalities. Honda has cleared its intention by saying that it aims to spread its wings in the entire country, not sparing even a single state or union territory. Quite similar to its friends-turned-foe Hero, as the company strongly believes that it is the only way to gain the faith of customers.

Honda's 35-40% dealerships and service centres are located in non-urban areas as it has a strong hold at the urbane places. Hence, uncertainty and mystery still surrounds regarding the places of yet-to-be-opened 850 outlets. Honda needs to pay special attention towards customer satisfaction as its clients are not too happy with the sky high prices of spare parts and their unavailability most of the times. Hence, in a bid to regain the customer trust, the company has launched a new internal corporate campaign which tends to concentrate on the problems of rural as well as urban population equally.

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