Honda Cars India Limited (HCIL) has surpassed the sales of Mahindra & Mahindra in the passenger vehicle segment in March 2015 and hence, grabbed the third spot in the Indian automobile industry. The company sold 22,696 units in the country as against 21030 units sold by Mahindra in March 2015 in India. The main driving force behind Honda's success was its mid-sized sedan City which sold a record 9,777 units and in the process crossed the fastest 1-lakh cumulative sales mark in just 15 months.
The Japanese automaker, with 22696 units sold in March 2015 against that of 18,426 units in March 2014, registered a growth of over 23% in domestic sales. Moreover, the company posted its highest ever annual domestic sales of 189,062 units during FY 2014–15 recording 41% growth over last financial year. Honda had sold 1,34,339 units during FY 2013–14. The company thoroughly enjoyed FY 2014-15 as it’s annual export volume grew by 45% during this fiscal with 8403 units as compared to 5798 units in the FY 2013–14. It exported a total volume of 691 units during March 2015. Talking about the 4th generation Honda City, it was launched in January 2014 and since then, it has been a segment-leader almost every month over Hyundai Verna, Maruti Ciaz & Volkswagen Vento.
Commenting on the company’s sales performance, Mr. Jnaneswar Sen, Sr. Vice President – Marketing & Sales, Honda Cars India Ltd., said, “The fiscal 2014-2015 has been extremely fruitful for HCIL. We are thankful to our customers for the great response we have achieved for Mobilio launched in July last year and their continued interest for other models. The new Honda City has achieved exceptional success with over 1 lakh sales in record 15 months. We are excited about the upcoming launch of Honda Jazz in the new fiscal and look forward to another year of good growth.” The City sedan has registered 101,299 units sales since its launch in January 2014.
“HCIL also witnessed 36% growth in nation-wide dealer network expansion by focusing on existing markets & newer Tier III cities” he added. In March 2015, leave alone City's 9,777 units, even compact sedan Amaze's 8,128 units were sold - which is really commendable. The Mobilio MPV launched a 3,049 units, followed by Brio's 1,642 and CR-V's 100 units, in March 2015. In all, combining exports and domestic sales, Honda Car India sold a total of 23,387 units in March 2015. The company now has 232 facilities in 152 cities in its network.