With the increasing growth of Indian car market in the Compact SUV segment, has forced every car manufacturer to come out with a Compact SUV car. And the same is with Honda, which is a leading manufacturer of premium cars in the country, has announced today its teaser digital campaign for its upcoming Honda BR-V. And the campaign #WhereNextWithBRV will be leveraged on various digital media platforms including Facebook, Twitter and Instagram pages of Honda Cars India.
First, made its debut at debut as a concept version at the Gaikindo Indonesia International Auto Show 2015 (GIIAS 2015) and Indian debut just a few months back at the Auto Expo 2016. Honda BR-V, following Honda's 'Machine Minimum, Man Maximum' philosophy, has quite spacious interior cabin with several components borrowed from Mobilio and City.
The campaign kick-starts with “Where do you want to go next with BR-V” and you will see Honda BR-V going through different terrains for the next 20 days to create a connect with the consumers. Meandering its way through different terrains, right from countryside dirt tracks, to curvy mountainous bends. This thrilling journey will be recorded and shared every day on Honda’s social channels. The audiences can follow this BR-V journey on HCIL’s social channels as well as the BR-V website.
Commenting on the overall campaign idea Mr. Jnaneswar Sen, Senior Vice President, Marketing & Sales said “Core idea behind the “#WhereNextWithBRV” campaign is to showcase how BR-V offers the opportunity to explore whatever, wherever, whenever. We wanted to create a memorable journey of the Honda BR-V traveling to picturesque locales and inspiring scenes. Be it a city drive or a weekend getaway to the hills, Honda BR-V is the perfect car to take anywhere.”
Talking about the engine, Honda BR-V will be offered in both petrol and diesel guises. Both the petrol and diesel powertrains would be sourced from the City mid-sized sedan. The petrol variants would be powered by a 1.5-litre 4-cylinder i-VTEC engine that develops 120 bhp of top power. On the other hand, the diesel variants would get the 1.5-litre 4-cylinder i-DTEC engine that can crank out 99 bhp. All the engines are expected to be paired to manual transmission as standard, while an automatic gearbox could be introduced at a later stage.
The BR-V, quite identical to other Honda vehicles, is expected to be high on fuel efficiency. It is believed that Honda BR-V would be priced in a bracket of Rs. 8-12 Lakhs (Ex. Showroom). The BR-V which is currently dominated by the likes of Renault Duster, Nissan Terrano, Hyundai Creta and Maruti S-Cross.