Cars in India | Autoportal.com

Honda Launches National Road Safety Week 2018

Honda Launches National Road Safety Week 2018

Snapshot: Honda Motorcycle & Scooter India Pvt. Ltd. has kick-started its pan-India road safety awareness initiative with message #HelmetOnLifeOn.

- Comments    |    Write Comment

Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) has kick started the road safety awareness initiative ‘National Road Safety Week 2018’ across India with a message #HelmetOnLifeOn on 23rd April and this campaign will run till  30th April. The Japanese two-wheeler manufacturer’s 5,700 outlets across India will work to spread safety awareness to all the age groups. More than 22,000 Honda associates across the country will take road safety pledge.

Under this safety awareness campaign there are 12 Honda traffic parks across the country to spread the message to the citizens. There will be special activities in these 12 Honda traffic parks in collaboration with various corporate companies and educational institutions.

Read more news here.

The initiative was announced during the 2018 Delhi Auto Expo in February this year when Honda’s brand ambassadors Tapasee Pannu and Akshay Kumar spoke about the importance of wearing helmet while riding a two-wheeler. Speaking about the initiative, Mr. Prabhu Nagaraj, Vice President, Brand & Communication, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As a responsible two-wheeler manufacturer, Honda is committed to spread the message of road safety to everyone.”

The two-wheeler manufacturer has already trained more than 1.6 lakh people under this campaign and the latest edition will engage more people across the country. The company has vowed to make India’s roads safer and it is activating road safety training and awareness across its over 5,700 touchpoints across the country.

Related car news

  • Volkswagen Tiguan Allspace SUV launched at INR 33.12 lakh 09-12-2020 Ashish P Abraham Volkswagen India launches the 2020 Tiguan Allspace SUV at IN...
  • Maruti Suzuki launches powerful and stylish Vitara Brezza 09-12-2020 Ashish P Abraham Maruti Suzuki launches the all-new powerful and stylish Vita...
  • Tata Nexon EV catapults experiential marketing to next level 09-12-2020 Ashish P Abraham Tata Nexon EV catapults experiential marketing to next level
  • The top 10 fuel economy cars in the Indian automotive market 09-12-2020 Ashish P Abraham The top 10 fuel economy cars available in the Indian automot...
  • Tata Motors and Tata Elxsi collab for vehicle connectivity 18-02-2020 Ashish P Abraham Tata Motors and Tata Elxsi collaboration for connected vehic...
  • Exclusive: 2018 Maruti Suzuki Ciaz facelift revealed in Clear Spy Images 09-12-2020 Davender Soni Exclusive: 2018 Maruti Suzuki Ciaz facelift revealed in Clea...