Honda Cars India Ltd (HCIL) has launched the special editions of the WR-V, City and BR-V, christened as Honda WR-V Alive Edition, City Edge Edition and BR-V Style Edition. These special edition models of the cars come as part of the brand’s festival sales strategy. The Honda WR-V Alive Edition is based on the S MT trim, while the City Edge Edition is based on the SV MT grade. The Honda BR-V Style Edition comes based on the S MT, V MT, VX MT and V CVT trims.
The Honda WR-V Alive Edition is priced at Rs 8,02,500 and Rs 9.11 lakh (ex-showroom, Delhi) for the petrol and diesel models respectively. Alongside the special edition model Honda has also introduced a new exterior colour for the WR-V that is the Radiant Red Metallic. On the other hand, the Honda City Edge Edition is priced between Rs 9.75 lakh and Rs 11.10 lakh (ex-showroom, Delhi) for the petrol and diesel powered models respectively. On the other hand Honda BR-V Style Edition is priced between Rs 10,44,500 and Rs 13.74 lakh (ex-showroom, Delhi).
Speaking about the USPs of these special edition models, all the three cars come carrying some unique cosmetic changes and few features as well. The Honda WR-V Alive Edition comes with unique Alive emblem, 16-inch diamond cut alloy wheels, rear camera with IRVM display, rear parking sensors, premium seat covers and steering wheel cover, Honda Connect.
The Honda City Edge Edition gets 15-inch diamond cut alloy wheels, rear parking sensors and rear parking camera with IRVM display. Apart from that, the special edition emblem is there as well adding uniqueness. The Honda BR-V Style Edition is available with a new front guard, tailgate spoiler, body side moulding, bumper protectors etc. With the launch of these special edition models, Honda is expecting to see a sales boost in coming days.