Honda Motorcycle & Scooter India, a fully-owned subsidiary of Japan's auto-major Honda, has achieved the 15 million customer milestone in its 13th year of operation in India. According to the company, the latest 5 million customers were added in a short timespan of just 18 months after the declaration of 10 million customer milestone in July, 2012.
Speaking on this achievement, Mr. Keita Muramatsu – President & CEO, HMSI said- “Together we have successfully given Joy of mobility to 15 Million Happy customers. We firmly believe customer experience and customer loyalty is priceless and will work very closely with our customers to enhance the same.”
HMSI attributed its growth to foray in the mass motorcycle segment, comprising of Dream Yuga and Dream Neo, which has found acceptance in the market. Honda’s consistent market leadership in automatic scooter segment is the outcome of its excellent performance by its offerings- Activa, Aviator and Dio. To meet customer demand and reach out to new markets, Honda has also expanded its network by adding 500 new touch-points and taking to a total of 2,500.
HMSI came into existence on 14 Dec, 1999 and its first production facility at Manesar started operations in 2001. HMSI currently operates through three manufacturing facilities at Manesar (Haryana) and Tapukara (Rajasthan) and Narsapura (Dist. Kolar, Karnataka), with the cumulative production capacity to reach 46 lac units annually by FY14-end.
Expressing sincere thanks to Honda customers, Mr. Y. S Guleria – Vice President, Sales & Marketing, HMSI said –“Achieving the 15 million customers mark in such a short period is a testimony to growing customer trust on Honda brand. To meet customer demand and reach out to new markets, Honda has intensified its efforts to rapidly expand its network by adding 500 new touch-points and take its growing network to 2500.”