Honda Motorcycle & Scooter India Pvt. Ltd. today announced its latest step for promoting safe riding and road safety.
Honda has partnered with Pogo and has associated with Chhota Bheem, India's most loved animated character for safety promotion among kids and their families.
Honda wanted to promote safe riding among kids in a fun manner, which according to the company is an effective way of educating young minds on road safety. Therefore, Honda saw perfect synergy & brand fitment in Chhota Bheem who is the role model to not just kids of not only kids but entire family. Chhota Bheem exploits with his friends in Dholakpur village, all the aspects of a superhero - be it strong values, might, courage, discipline or learning.
Moreover, 'Honda Safe Riding with Chhota Bheem' will soon be organized in 11 cities across the country where kids will engage and interact with Chhota Bheem. The national inaugural event at Delhi will be followed in other parts of the country such as Jaipur, Indore, Lucknow, Bhubaneswar, Kolkata, Chennai, Bangalore, Ahmedabad, Greater Noida and Nagpur.
'Honda Safe Riding with Chhota Bheem' will provide an opportunity for kids to learn safety riding tips, meet 'Chhota Bheem' and get clicked with their favorite Superhero. Apart form this, fun and interactive activities like understanding road sense in CRF 50, painting competitions etc. will spread the message of road safety.
"As HMSI expands in production capacity, the school responsibility of the company is getting bigger. HMSI has further built it's commitment towards road safety by associating with Pogo and Popular character Chhota Bheem. Honda together with Chhota Bheem shall spread the message on importance of road safety across the country", said Mr. Keita Muramatsu - President and CEO, Hodna Motorcycle & Scooter India.
"Safe riding is Honda's priority worldwide and in India too. Research showed us that not just 73% kids between 4-14 years but also a high percentage of parents regularly watch Chhota Bheem. Hence, it was an obvious choice for Honda to align with POGO & we are delighted to welcome Chhota Bheem. With his lively presence, Honda eill spread road safety message forward among kids and their families", said Mr. Y.S Guleria, Vice President - Sales & Marketing, Honda Motorcycle and Scooter India.
Further, all Honda dealerships will carry new POP material for spreading road safety message amongst kids suitably supported with free distribution of Road safety education material in schools. The company will also run a Chhota Bheem TVC on Pogo to spread road safety message backed by aggressive digital media campaign.
Juhi Ravindranath, Vice President, Ad Sales, SOuth Asia, Turner International India Pvt. Ltd. said, "POGO is excited to partner with Hondatwo wheelers on this noble initiative. Chhota Bheem's immense popularity and admiration with kids and parents only help us reinforced the message of road safety."