Honda opens 100th Best Deal Outlet
Snapshot: Honda has already served over 45,000 pre-owned two-wheeler customers.
Honda Motorcycle and scooter India has inaugurated its 100th Best Deal outlet at Jhaveri Honda in Tardeo Road, Mumbai. The best deal outlet is set up exclusively for certified Honda pre-owned 2Wheelers. Honda has rapidly expanded its Best Deal network footprint and is now covering 70 cities across 19 States of India. Honda added 55% of the network in last 2 fiscals itself and in just 3 years.
Elaborating on this milestone, Mr Yadvinder Singh Guleria, Senior Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “As a pioneer, Honda introduced the concept of Certified Pre-owned Outlets - Best Deal. This allows us to create more touch-points of interacting with customers and also tap into the huge potential that the pre-owned 2wheeler market offers. Our experience shows that the pre-owned industry is evolving very fast. The replacement cycle for 2wheeler has come down from 7-8 years to 3-5 years in a decade. With shrinking replacement cycle of the 2wheeler industry, Honda sees immense future potential in pre-owned 2wheeler retails and we are aggressively scaling up this business. We aim to double the Best Deal count to 200 outlets in the next 2 years.”
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