After bracing almost four painful years in the Indian auto industry due to natural calamities in Japan and Thailand - resulting in huge loses and production delays and poor corporate decisions, Honda Cars India is finally inching to the greener side of things.
According to June 2014 sales numbers, Honda is trailing behind Mahindra & Mahindra Ltd by just 464 units. The Japanese automaker sold a total of 16,316 units in the month of June 2014, which translates to a growth of 75 per cent when compared to the sales numbers from June 2013. Indian auto major Mahindra & Mahindra on the other hand, sold 16,780 in June 2014, which is down by 3 per cent when compared to the year ago period.
Honda had attracted a lot of slack and criticisms in the Indian market for launching the country’s most expensive hatchback, the Honda Jazz five years back that was priced at the time at Rs 7 lakh. Eventually, the company had to phase out the product from the Indian market due to extremely poor sales.
Having learnt the lesson, Honda has ever since been gradually driving up the affordability factor to appeal to the price-conscious Indian buyer. Case in point being, the Amaze compact sedan and the all-new City, which are doing extremely well in terms in the Indian market.
The all-new Honda Jazz is on its way into the country as well by the end of this fiscal, while the launch of the highly anticipated Mobilio MPV is slated to get underway on July 23. With so much to look forward to, Honda’s ascendancy to the third position - behind Maruti Suzuki and Hyundai - does not seem distant at all.