Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), India’s leading wheeler brand continues to win hearts in the West region of the country. HMSI announced that its cumulative sales in the Western region comprising states Gujarat, Goa and Maharashtra has crossed a phenomenal 1 crore unit mark since inception in 2001.Intesrestingly, the company took 14 years to delight the first 50 lakh customers, though the latest 50 lakh customers added in just 3 years.
Thanking customers for their trust and talking about this landmark feat, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India, said, “Honda family takes pride in welcoming 1 crore valued customers in West and thanks them for trusting Honda for their daily ride. We remain committed to delight our customers through our products & services and wish them the joy of riding a Honda.”
Honda’s 47% market share in the two-wheelers industry testifies its command in the Western part of the country. Scooters are a popular means of transport in the West with 45% of customers opting for a scooter compared to 32% average in pan India. Nearly every 2nd two-wheeler customer in West is buying only a Honda 2Wheeler. Honda set up its 4th plant plant in Vithalapur, Gujarat in 2016, which is also the world’s largest scooter only plant. Honda’s Gujarat facility has an annual production capacity of 1.2 million units and it has created 15,000 new job opportunities in Gujarat. To promote the road safety, Honda has adopted a traffic park in Yeole, Nashik. Honda has also educated over 2 lakh individuals of all age groups in West region on safety riding activity with special focus on empowering females & kids.
Honda is working towards social welfare and has undertaken various CSR initiatives in the fields of rural education, women empowerment and curbing child labour. Infrastructure support has been extended in form of construction of public amenities like street lighting, overhead water tanks, mobile medical units and more.