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Honda two-wheelers introduces 'Service on Wheels' (SOW)

Snapshot: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has launched a new service initiative- Service on Wheels (SOW)

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Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the Indian two-wheeler arm of the Japanese auto major, today launched its one of a kind service initiative - “Service on Wheels” (SOW). Launched at Dehradun, the initiative will benefit its customers in remote areas of the country. SOW assures the use of genuine Honda spare parts which will be done by trained and experienced technicians. Particularly for Activa, the SOW will be available at all 782 Honda dealerships by March’14 end.

In just two years, Honda has doubled its network from 1,400 touch-points in FY’12 to a projected 2,700 touch-points by end of current FY’2013-14. As part of its Ambitious and Aggressive Roadmap for India, Honda’s ambition is to now reach closer to its valued customers and serve them better with speed, especially in remote areas of India. It is in this background that the SOW initiative has been launched. 

Elaborating on this customer satisfaction initiative, Mr. Keita Muramatsu - President & CEO, HMSI said, “I am happy to announce the all India launch of “Service On Wheels”. With SoW, we are empowering every 2Wheeler customer of Honda, from a professional to even a housewife to experience Honda’s trusted quality service. This would help us further strengthen the trust of our customer in Honda.”

Present at the launch of this last mile customer service initiative were Mr. Keita Muramatsu (President & CEO, HMSI) Mr. Takashi Senda (Director – Central Region, HMSI), Mr. P. Rajagopi (Regional Head - Central Region, HMSI) and Mr. Shivprakash Hiremath (Regional Manager – Customer service, HMSI).

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