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Honda WRV Crosses 50,000 Sales Milestone

Honda WRV Crosses 50,000 Sales Milestone

Snapshot: Launched in March 2017, Honda WR-V has accounted for 28 percent of total company sales during the past 12 months.

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Honda WRV has crossed 50,000 cumulative sales milestone in the Indian market in one year since its launch in the country. Launched in March 2017, the WR-V has accounted for 28 percent of total company sales during the past 12 months. The Tier 1 markets, comprising of large cities, contributed to 38 percent of its nation-wide sales. The model has found equally strong resonance from Tier 2 and Tier 3 markets with sales contribution of 30 percent and 32 percent, respectively. Besides India, Brazil is the only market where the WRV is on sale.

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Commenting on the success of the Honda WR-V, Mr. Yoichiro Ueno, President & CEO, Honda Cars India Ltd., said: “This is a very proud moment for us. Honda WR-V has witnessed great success in the Indian market and the 50,000 sales milestone validates its strong presence. It has emerged as a strong volume model in Honda’s model line-up striking the right chord among young urban customers who are looking for status, comfort and have an active lifestyle.” The company, sharing further insights, stated that the range-topping VX grade has accounted for 80 percent sales of the crossover. In addition, as far as the petrol-diesel sales ratio is concerned, it was revealed to be 42:58 in India.

Honda WR-V has gained popularity across markets with its sales, fairly distributed across regions. The North, West, East and South zones contributed 30 percent, 28 percent, 15 percent and 27 percent of the overall sales for the crossover. Being based on the Jazz platform, Honda WRV is on offer in both petrol and diesel fuel trims with 1.2L SOHC i-VTEC engine and 1.5L DOHC i-DTEC engine, respectively. The petrol motor churns out 89bhp at 6000rpm and 110Nm at 4800rpm, while mated to a 5-speed manual transmission. It delivers a mileage of 17.5kmpl (ARAI Specified). On the other hand, the diesel mill develops 98.5bhp at 3600rpm and 200Nm at 1750rpm, while linked to a 6-speed manual transmission with a best-in-segment fuel economy of 25.5kmpl.

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