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Honda WRV production increased to cut waiting period

Honda WRV production increased to cut waiting period

Snapshot: Honda WRV, since its launch in March 2017, has registered over 23,000 bookings, while nearly 16,000 units have been delivered.

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Honda Cars India is contemplating ramping up the production of WR-V crossover to curb the rising waiting period for buyers in the country. Currently, the Japanese automaker produces 3400 units of the WRV on a monthly average basis at its Tapukara facility in Rajasthan, which it intends to take to 5000 units. Honda WRV, since its launch in March 2017, has registered over 23,000 bookings, while nearly 16,000 units have been delivered till date. It is the first model to be developed by Honda R&D India in association with Honda R&D Co Ltd, Japan.

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"The model is doing well and we still have a substantial waiting period of up to two months currently for the vehicle. So we have initiated the process to ramp up the production of the model from the current 3,400 units a month to around 5,000 units a month. By raising the output now, we will be able to cut the current waiting period and get ready for the festival season as well," HCIL Senior Vice President Marketing and Sales Jnaneswar Sen told ET Auto. Generally, automakers see a major bump is sales as the festive season kicks in, and hence Honda is keen on increasing the production of the crossover. The WRV was introduced in both petrol and diesel fuel trims in two grades: S and VX.

Adorning Honda's 'Man Maximum, Machine Minimum' design language, the WRV comes loaded with several striking features in form of projector headlamps with daytime running lights (DRLs), diamond-cut alloy wheels, one touch electric sunroof, cruise control (diesel only), push start/stop button smart entry (diesel only), steering mounted auido and telephonic controls, automatic climate control, and 7-inch touchscreen infotainment system with satellite navigation, MirrorLink Smartphone linkage, voice recognition, Bluetooth, USB, and an internal memory of 1.5 GB. Mechanically, Honda WRV is powered by the same set of petrol and diesel engines as the Jazz and Amaze with identical power and torque figures. After GST implementation, the WRV is priced in a range of Rs. 7.66-9.91 Lakhs (Ex. Showroom, Delhi).

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