The Korean auto major, Hyundai Motors has major plans to topple the rivals from Japan. To start the proceedings for the same, Hyundai announced the spin-off of the Genesis moniker and launch it as a luxury sub-brand, much like Lexus of Toyota and Acura of Honda couple of weeks back. And now Hyundai has announced the launch date of the first vehicle under the Genesis brand.
Hyundai will be launching the Genesis G90 in South Korea on December 9. The G90 will mark the retirement of the famous full-size sedan Equus and the moniker will be replaced by the G90 plate. This will be the first of the six models that will be launched under the Genesis sub-brand. The G90 will be called the EQ900 in the domestic market.
Hyundai has already teased the G90 sedan and the proper official revealing will take place on 9th December, 2015. It has been confirmed that the EQ900/G90 will be priced on the higher side as compared to the outgoing Equus to reposition the vehicle as a premium product. That said, pricing is not the only thing Hyundai will change in the car.
A high ranking official from the company has admitted that Hyundai will offer a range of premium and upgraded components in the new G90. The company will also offer a host of new technologies in the high-end variant. There will be changes to both the exteriors as well as interiors to justify to additional cost on the EQ900.
Talking about the engine, it has been speculated that the Genesis EQ900 / G90 will be powered by a 3.8-litre V6 GDI naturally aspirated petrol engine that is capable of producing 334 PS. A newly developed twin-turbo 3.3-litre V6 unit will also be doing its duty on the Genesis that will produce 370 PS, while a bigger V8 5.0-litre unit will be producing 425 PS. A standard 8-speed automatic transmission with an optional AWD will be on the offer.
As mentioned earlier, this will be the first product to roll-out from the Genesis sub-brand. The G90 will be followed by the G80 replacement, a smaller G70 sedan, a coupe, a mid-size crossover, and a big SUV. The sale of the G90 will commence from December in South Korea, while the rest of the world is expected to receive the luxury sedan as early as next year.