Hyundai India has announced that its recently launched Creta compact SUV would be the “Official Wheels of FAN” movie starring Shah Rukh Khan. It would prominently feature in the movie. Just so you know, the association of Hyundai and SRK is not news as it goes around a decade back, when Khan used to endorse company's first car Santro. For those asking, Fan stars Shah Rukh Khan in the lead role and is slated to release next year on April 15.
The stroy of Fan brings together various emotions of a fan through an engaging story line. Hyundai CRETA as the official wheel of ‘FAN’ will have a strong presence on Hyundai’s social media platforms. Hyundai Motor India has undertaken numerous innovative marketing campaigns to communicate the USP and class-leading products to the customers through various marketing associations. The South-Korean automajor has relased a small teaser video, which shows glimpses of Shah Rukh driving the Creta in Fan movie.
Hyundai Creta was launched on July 21, 2015 in the country, and even prior to its launch, it had secured over 15,000 orders. Though, the pricing wasn't ideal as it was said to have a local content of around 90 percent, but still it received unprecedented response from buyers. What more, the waiting period of the range-topping diesel automatic variant has gone upto 10 months at some places. For those wondering, the top-end diesel automatic variant has accounted for the 20 percent of all the bookings received for Creta till date. It is challeneged by the likes of Renault Duster, Nissan Terrano and the recently launched Maruti Suzuki S-Cross.