Hyundai, the South-Korean automaker, has revealed the first rendered images of its new range-topping G90 luxury sedan, which would be sold under the newly-launched Genesis luxury sub-brand. Being codenamed as EQ900 in Korea, the launch of G90 is scheduled for early next month in Korea. Just so you know, Hyundai will launch six new Genesis models by 2020.
Woong-Chul Yang, Head of Hyundai Motor R&D Center and Vice Chairman of Hyundai Motor, said, “Genesis’ new large luxury sedan G90 will deliver a concept of ‘New Luxury’ to our customers. The G90 sits at the pinnacle of the Genesis brand and demonstrates how we apply our human-centered values to give our customer true satisfaction in every aspect of the vehicle ownership experience.” As the Genesis brand’s flagship model, G90 is a blueprint for change and innovation that will distinguish the Genesis brand. Majoring on ‘human-centered’ technology combined with engaging driving dynamics, G90 is said to be boasting a raft of world-best safety features and technological innovations to set itself apart in the luxury market.
Hyundai G90 also showcases the Genesis brand’s hallmark design style ‘Athletic Elegance’, interpreted by the newly-formed Prestige Design Division to bring graceful and profound elegance to G90’s significant proportions. Crowned by the Genesis emblem, the grand radiator grille combined with sophisticated headlamps communicates the car’s dynamic, future-orientated character. A theme that flows along a body-length character line to the long and agile rear lamp cluster completes the Athletic Elegance of G90. Hyundai Motor created the Genesis brand for a new generation of discerning consumers.