Maruti Suzuki sales increased 4 percent.
Hyundai Motor sales decreased by 10 percent.
Honda car sales declined 36 percent.
Bajaj Auto sales fell 3 percent.
Royal Enfield sales fell 13 percent.
December 2019 has been an odd month for manufacturers. Traditionally, people avoid making a purchase in the month of December because a January purchase will bill their vehicle as a model from the new year, which helps it retain resale value down the road. Manufacturers counter by using a carrot-and-stick strategy: discounts in December, followed by an annual price hike in January.
December 2019 is an outlier because auto sales have been slumping during the entire year – plus, the move to BS Vl in April 2020 means that manufacturers would rather get rid of current stock than go through the arduous and expensive process of upgrading existing examples that are already in dealer lots to the new specifications. We thus take a brief look at the sales figures of Dec 2019 from a few manufacturers – and this time they don’t necessarily display the same trend.
It had a good December, with a growth of 3.9 percent. The total sales figure stood at 133,296, compared to 128,338 in Dec 2018. Of this, the increase in domestic passenger vehicle sales was 2.5 percent, contributing 122,784 units to the total figure. The export figure of 7561 units drove up the export figure by a large 10.2 percent.
Hyundai had a 9.9 percent decline in total sales. Domestic sales showed a figure of 37,953 versus 42,093 in Dec ’18. Exports fell by 10.06 percent to 12,182 units.
It has reported a 36 percent slump in domestic sales, from 13,139 units last December, to 8412 units in Dec ’19. However, this was expected by the manufacturer as they are focusing more on the switch to the new emission norms.
Bajaj has reported a slump of 21 percent in domestic motorcycle sales, at 124,125 units. The motorcycle exports rose by 13 percent to 160,677 units, to help keep the overall figure respectable.
RE has shown a decline of 13 percent in sales for December ’19. Its models with the smaller 350 cc engine showed an 11 percent fall, with 47,788 units. The rest of the models showed a decline of 41 percent with 2628 units. This is an unsurprising figure since it is mostly propped up by the 650 cc models. The Himalayan is a niche product and the 500 cc singles are being killed off by the manufacturer.